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Update your Vendor Accounts, Profile and Contact Information

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Check Your Rebates

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Access agreements

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See your Store Representative

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Check the Latest Newsletters

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Check the and Opt-in for the latest Vendor Programs

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Raise Support Tickets within the portal

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Raise Support Tickets within the portal

Business Growth

The tools, knowledge, and strategies to increase your store's revenue, maximize your HRA membership, and build a business that grows year over year.

Joining HRA gives you access to more than rebates and vendor discounts — it gives you a complete business growth ecosystem. But knowing the resources exist and knowing how to use them effectively are two different things. HRA's Business Growth resource center is built for convenience store owners who want to stop leaving money on the table and start making every square foot of their store work harder. Whether you are a first-time lottery retailer, trying to unlock more rebate value, or figuring out how to activate your vendor partnerships, this is your starting point.

Lottery Retailer How-To Guide

What Is It?

Lottery products are among the highest-traffic items in any convenience store — and one of the most consistently profitable categories when managed correctly. This guide walks store owners through the full lifecycle of lottery retail: becoming an authorized retailer, setting up your terminal, managing inventory, training employees on proper procedures, and maximizing the placement and promotion of lottery products to drive both ticket sales and the secondary purchases that come with them.

What You'll Learn

  • How to apply for and maintain your state lottery retailer license
  • How the lottery terminal works and how to train employees on proper operation
  • Which lottery products perform best and how placement affects sales
  • How to handle winner payouts — small, large, and jackpot
  • Seasonal trends in lottery sales and how to capitalize on them
  • How lottery bonuses and commissions work and how to maximize your payout

Why This Matters for Your Store

Lottery customers are among the most loyal repeat visitors in the convenience store category — and they rarely leave with just a ticket. Optimizing your lottery setup is not just about ticket revenue; it is about traffic, basket size, and customer retention. Stores that treat lottery as a managed category — not just a terminal in the corner — consistently outperform those that do not.

Georgia Lottery Corporation
Georgia Lottery - COAM

Quick Reference

State Resource
Georgia Lottery gamoa.org/resource-links
Alabama Lottery alabamalottery.com
Tennessee Lottery tnlottery.com/retailers
Florida Lottery flalottery.com/retailer
North Carolina Lottery nclottery.com/Retailers
Support Contact your HRA representative at hraga.com
Vendor Activation Walkthrough

What Is It?

HRA has relationships with a network of vendors across every major product category in the convenience store industry. Many of those vendors offer promotional programs, equipment placement opportunities, and bonus incentives exclusively to HRA members — but only to stores that take the step to activate. This walkthrough explains what vendor activation means, which vendors are available to you, and exactly how to take advantage of the programs your membership makes available.

What You'll Learn

  • What vendor activation is and why it matters for your rebate earnings
  • Which HRA vendor partners offer exclusive programs for member stores
  • How to enroll in a vendor program through the HRA member portal
  • What promotional materials, equipment, and co-op marketing support vendors provide
  • How vendor program participation is tracked and how it affects your rebate tier
  • Which programs have enrollment deadlines and how to make sure you do not miss them

Why This Matters for Your Store

Vendor programs are one of the most underutilized benefits in the HRA membership. Many store owners are enrolled in HRA but not enrolled in the vendor programs that would generate additional income from the purchases they are already making. Activation takes minutes — and the benefit compounds over every purchase you make with that vendor for the rest of the program period.

Quick Reference

Item Detail
Where to Activate Log in to hramembers.com → Vendors → Active Programs
Enrollment Deadlines Vary by vendor — check the portal for current windows
Who to Contact Your HRA representative can walk you through activation directly
Cost to Enroll Free for HRA members
Support hraga.com
Rebate Maximization Guide

What Is It?

HRA members earn rebates based on their purchases from HRA vendor partners — but the amount you earn is not fixed. It scales with volume, product mix, and program participation. The Rebate Maximization Guide breaks down exactly how the rebate program works, which purchasing decisions drive the highest returns, and how to track your progress throughout the quarter so you are never leaving money on the table when the rebate period closes.

What You'll Learn

  • How HRA rebates are calculated — what counts, what does not, and when
  • Which vendor categories offer the highest rebate rates for HRA members
  • How to read your rebate statement and identify gaps in your purchasing strategy
  • Which program tiers exist and what it takes to move into a higher earning bracket
  • How to use the member portal to track your rebate accumulation in real time
  • Common mistakes that reduce rebate earnings — and how to avoid them

Why This Matters for Your Store

Rebates are not automatic in their maximum form — they reward members who understand the system and make intentional purchasing decisions. This guide turns the rebate program from a passive bonus into an active revenue strategy. Store owners who track and optimize their rebates consistently earn significantly more than those who do not.

Quick Reference

Item Detail
Rebate Payment Schedule Quarterly — January, April, July, October
Tracking Log in to hraga.com/member-portal → Rebates → Current Period
What Drives Higher Rebates Volume, vendor program enrollment, and product category mix
Equipment Placement Rebates Separate from purchase rebates — ask your HRA rep about eligibility
Questions About a Payment Contact your HRA representative directly
Rebate Disputes Submit through the member portal support ticket system